EAP_SS21_MOMENTUM

The buy recommendation for Amazon.com Inc (US0231351067) is based on the increasing demand for cloud computing and the boost of the Amazon Web Service (AWS) portfolio with lookout for new equipment. Due to the COVID-19 pandemic the demand for cloud computing, especially for the AWS, has accelerated very quickly and the margins will continue to rise given the increased demand. (Eck-ert, 2021) Furthermore, Amazon has made AWS´s new service, which offers abnormality detection solutions, generally available. This new service should help AWS to gain strong traction among indus-trial and manufacturing costumers and to keep its competitive edge against their main competitors. Additionally, the expanding AWS portfolio will strengthen Amazon´s dominance in the booming cloud market. (Zacks Equity Research, 2021b) Furthermore, the technical analysis of Amazon.com Inc supports a strong buy recommendation, as highlighted in the momentum indicators MACD, ROC, and the stochastic oscillator.