MASTERS OF RAP

Brands which adapt to the culture of their target groups are the brands that win. The most successful brands stay culturally relevant for decades. So how do they do it? As music is the leading cultural sector and Hiphop /R&B is now the world’s most listened to music, brands latching on to the Rap culture is a must. This wikifolio sets a focus on companies using Hiphop, Rap and R&B as a main theme in their marketing and communication activities.