Big Names

In this portfolio should some of the largest global and international brands, i.e. names, be represented. Generally the stocks included are based on U.S. brands, but it could also be possible to include brands from other regions of the world. They can typically be picked on a long-term basis founded on a qualitative analysis of brands traded at international stock markets. In my opinion, the popularity of the brand (and its financial value) could potentially provide a certain buffer when - in general slumps of the stock markets - the trust in those brands may make them sink less than other stocks.